Job Brief:

We're seeking a CRO Strategist to fulfill a vital role in the delivery of CRO projects, from identifying optimization opportunities using analysis and research to implementing and measuring split test experiments.

This job role is an excellent opportunity to join an award-winning agency, establish your career in this field and learn from experienced professionals whilst working across a varied and exciting mix of clients.

The successful candidate will sit within the conversion services team and report to the Media Specialist. They will work closely with the wider team to define and deliver impactful strategies and testing programs for our clients.

matternxt is a supportive environment where continuous learning and teamwork are actively encouraged to ensure we get the best results. This role requires an individual who is a team player, well organized, with high attention to detail, who is prepared to build trust through hard work, effective communication and a desire to learn. We don't expect candidates to know or have done it all.

You'll need to have a passion for delivering exceptional experiences to users, but you'll also appreciate the value of using data and real user feedback to support your ideas. You'll need to be prepared to experiment and learn. You don't see blockers where others might; you see opportunities to innovate around them.

Responsibilities:

You'll work with our clients and be supported by a fantastic team of conversion and user research specialists, analysts, account directors, project managers, digital consultants, designers and developers. You'll work together to analyze, understand and solve conversion problems and realize objectives.

You'll identify and conceptualize solutions to conversion problems, split test them and report on how awesome your ideas proved to be. For this, you will need to:

Analyze, hypothesize and prioritize

Interrogate data and user behavior to build a true picture of performance across any given user journey
Uncover the 'why' behind an issue by evaluating user experiences and by gathering real user feedback from user testing (delivered by working with our user research team)
Pool results from analysis and research to construct informed and high-quality hypotheses that recommend solutions to remove blockers and/or enhance persuasive signals
Prioritize hypotheses by assessing and scoring them objectively against various criteria

Implement experiments

Work with designers, developers and project managers to implement experiments efficiently and effectively – creating design briefs, attending ideation workshops, creating simple mock-ups and writing test requirement briefs that communicate all aspects of a test
Set up robust split tests using a testing platform, carry out quality assurance testing and launch safely

Learn from results, report and refine

Monitor the progress of tests, interpret results using sound statistical analysis and draw additional critical insight by deep-diving segment data
Report to clients and internal Fresh Egg stakeholders on the progress and results of experiments, providing clients with accurate and understandable recommendations and reports
Refine and develop optimization strategies in line with client goals and changes in their environment
Maintain and develop client relationships to meet/exceed KPI targets

Requirements & Skills:

Essential

Experience working in an online or digital role (agency or client-side)
Experience with web analytics tools and able to draw insights from data
Data analysis and manipulation skills, e.g. using MS Excel, Google Sheets etc.
An understanding of the core principles of CRO and UX and how they can be applied to web properties to improve performance
Strong verbal and written communication skills
Excellent time management and organization
Self-motivated to deliver high-quality work in a fast-paced environment
High attention to detail
Analytical yet creative
Passionate about the industry, willing to learn and actively keeps their knowledge up-to-date

Desirable

Working knowledge of Google Analytics or Adobe Analytics
Experience in evaluating user experiences or involvement in user testing projects
Knowledge or experience in using a testing platform to run split tests
Working knowledge of HTML, CSS, JavaScript and jQuery would be beneficial but not essential
Comfortable communicating complex technical solutions to a mixed audience with varying levels of understanding
Experience in creating innovative and elegant web solutions to resolve conversion or usability issues
Experience and involvement in website development projects
Experience using statistical methods to interpret conversion test results
Experience in working with businesses of various sizes, including national or international
Experience in presenting pitches/proposals and reports to a senior stakeholder team or clients